Growing a plant is easy at first - add seeds to the soil, water it frequently, and let it grow. Unfortunately, growing your business is not always this simple. Building your brand is one way you can make sure your enterprise is on the right track. Just like a plant, it takes time, effort and commitment to make sure your business is healthy and thriving.

Effective branding is what causes people to walk past all the no-name, on-sale colas at the grocery store and pick up the six-pack of Coca-Cola that costs twice as much. So, how can you apply this kind of branding to your business? Branding is a mix between art and complex science, and that is just the beginning. Here are a few tips and pointers to keep in mind when considering your next promotional marketing strategy.

1.    Branding your logo is everything
When deciding on how to brand your business, you need to analyse the outward depiction of your brand. This includes your logo, business card, letterhead, and envelope trademark, communications, and other visual appearance. You want visibility combined with taste. The best way to do this is by choosing a method of logo that will maximise and enhance your artwork.

2.    Making Your Company or Product a Household Name
The truth is that not every household is going to buy your product! You will be most successful by closely targeting your market. Focus on getting your business name and advertising in front of your best potential customers. It will only be a waste of money to advertise to a broad audience.

3.    Be Consistent
Consistency is probably the single most important tip for creating a strong branding strategy. Place your logo on everything from your website to your packaging, the sign on your store, company letterheads and email signatures. Consistent branding builds trust and credibility by adding a perceived level of value that people will pay more for.

Everyone loves a good wedding: free-flow booze and delightfully tasteful dishes. But what happens when brides and grooms who don't hesitate to go outside the box with their wedding invitations go too far? Here are some wedding invitation designs you just might want to avoid for your big day (in our opinion). 

P.S. If you're looking for help in designing the perfect wedding invitations for your big day, look no further! Contact us today!

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​​The words that we see on paper or, for that matter, on many other media such as plastic, glass, wood or as embossed on visiting cards, is a technique made possible due to the art of printing. It is a form of technology that is defined as a process that helps reproduce copies of texts and images, mostly using ink on paper with the aid of a machine called the printing press. This entire process is then termed publishing and includes newspapers, magazines, publicity leaflets and brochures, newsletters and many other forms that mainly serve the objective of disseminating information through the written word.

The history of printing can be dated back as far as 3000 BC, and it was started early in Mesopotamia, where rounded cylindrical seals were chosen to impress their contents on tablets created of clay. In India, China, Europe, and Egypt, fabric printing was the first method to be developed. The oldest living book that was published using the technique of block printing dates back to 868 AD. This was the Diamond Sutra, a Buddhist scripture.

The movable type printer was the creation of Pi Sheng in 1040, and the free type metal printing press was invented in Korea as early as in the year 1234. By the 12th and 13th centuries, many Arabic and Chinese libraries were stocked with tens of thousands of printed books - such was the popularity attained by printing.

The invention from the printing press had a massive influence on the planet and is typically thought of to be the most essential invention of all time. It allowed the general population to have access to books as it made them a lot far more cost-effective. Before the printing press, only an incredibly few handful of people could read or had access to books and they would pass on the expertise to others by word of mouth; this gave others a lot of ambiguity as they could pick how you can interpret texts.

More than six centuries after printing was invented in the east, the technology made its way to Europe, where it was first used to create holy images for pilgrims and playing cards. Then, in Germany, John Gutenberg developed a printing press between 1439 and 1457. The technology quickly spread in Europe as the economy grew. Illustrated books and artists' prints popped up in the 15th and 16th centuries. In the late 1700s, lithography became a new method for printing on a flat surface. Screen printing was developed in 1907.

Fast forward several decades and Chester Carlson invented a dry printing process called electro-photography, which became better known as Xerox. The technology set the foundation for laser printers to come. The first high-speed printer was developed in 1953 for the Univac computer, an invention that forever swayed the world of printing toward how we know it today.

Over the past several years, modern printers have usually started to use digital printing method, and folks have been able to get printers in their unique homes and offices. Smaller house printers are inkjet whereas larger office printers tend to be toner printers. These are high-priced initially but become cheaper to utilize in the long run and are a lot more efficient when printing big amounts as is frequently needed in modern-day offices.

Of course, these offices will still be able to procure suppliers of printing services for large bulk printing. These printhouses mainly make use of commercial offset and digital printing machines for efficient turnaround and high quality prints for working professionals. 

P.S. if you are looking for reliable printing services in Singapore, look no further as Apparel Colorwork offers experienced print and design solutions. Visit our site at www.apparelcolorworks.com for our full range of products and services.

William is the chief designer at Apparel Colorwork. He is usually working overtime to produce top-quality designs for his clients. In his free time, he enjoys embarking on home-improvement projects to give his family a warm and unique home environment.

A good business card is crucial to the success of any business. It should be able to convey the overall image of the company right from the first impressions. However, it is absolutely no easy feat, considering the size of a business card - 2 inches by 3.5 inches.

So what can you do for your business card to capture that all-important first impression? 

1. Focus on the logo design.

What does your business logo say about your company? Do the colours used represent trust, loyalty, warmth, etc? Make the logo the key aspect of your business card.

2. Keeping it simple.

With only 2 inches by 3.5 inches, do not attempt to cramp massive amounts of information into your name card. It should only include important details like company logo, your contact details and your company address.

3. Ensure that the typeface is easy to read.

The fonts used in the business cards should be clear and crisp, and easy on the eyes. Fanciful fonts may be unique, but it might lose its sense of professionalism, and a business card represents you and your company's image.

4. Sticking to one or two colours.

Having one or two specific colours, on top of the black or white fonts, helps in brand recognition. This is especially important when you are printing multiple items or product types.

5. Always carry more than you need.

Be sure to distribute your name cards, and be generous in doing so! In this way, others can help to pass on your business cards to their own contacts, and this will help you in generating leads for your business.

William is the chief designer at Apparel Colorwork. He is usually working overtime to produce top-quality designs for his clients. In his free time, he enjoys embarking on home-improvement projects to give his family a warm and unique home environment.