A good business card is crucial to the success of any business. It should be able to convey the overall image of the company right from the first impressions. However, it is absolutely no easy feat, considering the size of a business card - 2 inches by 3.5 inches.
So what can you do for your business card to capture that all-important first impression?
1. Focus on the logo design.
What does your business logo say about your company? Do the colours used represent trust, loyalty, warmth, etc? Make the logo the key aspect of your business card.
2. Keeping it simple.
With only 2 inches by 3.5 inches, do not attempt to cramp massive amounts of information into your name card. It should only include important details like company logo, your contact details and your company address.
3. Ensure that the typeface is easy to read.
The fonts used in the business cards should be clear and crisp, and easy on the eyes. Fanciful fonts may be unique, but it might lose its sense of professionalism, and a business card represents you and your company's image.
4. Sticking to one or two colours.
Having one or two specific colours, on top of the black or white fonts, helps in brand recognition. This is especially important when you are printing multiple items or product types.
5. Always carry more than you need.
Be sure to distribute your name cards, and be generous in doing so! In this way, others can help to pass on your business cards to their own contacts, and this will help you in generating leads for your business.
William is the chief designer at Apparel Colorwork. He is usually working overtime to produce top-quality designs for his clients. In his free time, he enjoys embarking on home-improvement projects to give his family a warm and unique home environment.